Over the past ten years, Chuy's Taqueria has become a staple in the downtown Winters restaurant scene. Through the success, Chuy's Taqueria has been able to undergo growth and expansion in downtown winters and into Sacramento, CA. The Sacramento location was opened by Chuy's son, Alex, who saw the success that quality food and service can help a business grow and wanted to follow in the footsteps of his father. Today, Chuys Taqueria continues to inspire it's community with delicious and authentic cuisine.
After I designed this restaurants website, the owner approached me again to design their dine in and take out menus. I took the same approach in mind, which was a focus on taking a large menu of items and laying it out in a clean and organized fashion in which the customer could easily navigate and discover the variety of dished offered at this establishment. The take out menu was designed in black and white for cost effective printing, but the dine in menu was done in color to offer the full experience that the restaurant has to offer at their Winters location.
Menu Design, Art Direction, Branding