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The Alberta Arts district is a unique corridor that provides a mix of galleries, boutique retail shops, taverns, and cuisine that provide the best examples of Portland culture. In 2008, the Arthur Cole Candy Company relocated from their warehouse on the corner of Alberta and 14th, leaving behind a fantastic concrete tilt-up warehouse that was perfect for redevelopment. Alberta Mercantile was born. The goal was to create a project that would leave the existing 7,000 square-foot building intact and also create small spaces that could take advantage of the building’s soaring 22-ft. ceiling heights. We were able to develop four in-line retail spaces that front Alberta Street, space for a small café, and six live/work units that cluster around a common courtyard on 14th Avenue.

The company wanted a website to primarily showcase photos of the property, so my goal was to create a lightweight and functional interface that allowed the user to quickly navigate to each featured project pages. The company also needed a new logo, so I designed a new logo which was part of the rebranding effort.


Logo Design, Branding, Digital Design

Launch Project